Ybrant: Buzzing in digital marketing space

The Bay Area or Silicon Valley in the mid-1990s was buzzing with ideas and funds were chasing them. An ideal setting indeed for Suresh Reddy to turn entrepreneur and take risks. Suresh and his school buddy Vijay Kancharla got together and hit upon the idea to start USAgreetings.com.

“We got into design and distribution of greeting cards through the Web. Put our personal money of a crore and got on to the bandwagon of entrepreneurship. By 2000, with the dotcom bust, we also crashed. But we did not lose heart,” recalls Suresh Reddy, now Chief Executive of Ybrant Digital, a rapidly growing company in the Internet technologies space.

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